PESTLE Analysis


The PESTLE Analysis is a framework to analyze six key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that may influence a startup or organization from the outside. It helps provide insight and ideas into any possible external factors that could potentially impact your business, both now and in the future.

When to use it?

The PESTLE Analysis is most commonly used to better understand the environment or landscape before launching a new product or business idea. It's a good idea to run a PESTLE analysis at least every six months, identifying changes to the external environment.

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