Persona Template

Description

The Persona template helps you narrow down your anticipated target audience to a single user; someone you can actually visualize, understand, and empathize with at an individual level. By focusing on a single user, you can hone in on their specific pain points, frustrations, and come up with value propositions, product enhancement ideas, and marketing decisions that more closely resonate with those specific types of users.

When to use it?

Users are key to your product's success. Every startup - new and old - should have a clear understanding of their assumed target user. You might find later on that the people actually using and sticking to your product/service end up being different than what you initially documented.

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