Hooked Model
A framework to help you think about about engineering addictive user habits into products.
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The Persona template helps you narrow down your anticipated target audience to a single user; someone you can actually visualize, understand, and empathize with at an individual level. By focusing on a single user, you can hone in on their specific pain points, frustrations, and come up with value propositions, product enhancement ideas, and marketing decisions that more closely resonate with those specific types of users.