Customer Journey Map


The Customer Journey Map is a fantastic way to visualize the experience your customer goes through as they use your product. It helps you get a more comprehensive understanding behind their specific use case, emotions and touch points involved, and overall how they interact with your product. This way, you can discover key information to make the best decisions for your product and business in the context of your customers. It goes hand-in-hand with the UX Persona Template.

When to use it?

If you're creating a new product, revamping an existing feature, or simply want to understand your customers better and gain their perspective, try using the Customer Journey Map. Use the Customer Journey Map in conjunction with the Persona Template.

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