Business Model Canvas


Created by Alexander Osterwalder, the Business Model Canvas (BMC) is a structured and shared way of understanding a new potential or existing business model or concept. It helps you map out all the key essential details of your business onto a single page and gives you direction about what kind of hypotheses or experiments you may need to test.

When to use it?

If you're conceptualizing a new business from scratch or want to document an existing business model, the business model canvas is a great place to start.

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