Brand Perception Map


The Brand Perception Map allows you to visually plot various brands against axes. The axes can change, but can involve common factors and attributes such as price, quality, modernness, practicality, UX, etc. It’s a great way to get an idea on current market solutions and how your product could potentially stack up against them.

When to use it?

The Brand Perception Map can be used in conjunction with your marketing and growth plan (& as well as the Competitive Landscape template), or when you're looking to ramp up your startup's branding and storytelling efforts.

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