Why hire a UX designer for your startup?When it comes to running your startup, UX (user experience) is everything. While UI design focuses on the “what it looks like” of your product, UX design focuses more on the “how it works” aspect. UX involves nearly every aspect of your business – from how customers interact with your brand, to using your product, to the support you provide to them, etc.
This is especially true if you’re building a startup in its early stages. Your product UX and the processes involved – they all need to be done very carefully. How you do it can impact first impressions and your audience trust. Make no mistake about this – if YOU make a mistake about this part of your business, it can and will ruin everything. With new products being launched and marketed every day, people have more choice than ever and will simply hop or more onto a product with a better UX.
I’ve worked with a countless number of startups and companies that initially didn’t value the benefit of a UX designer. They think UX is just some minuscule operation that can be left by the wayside. “We already have a web designer,” is something they’ll often say — not acknowledging that a web designer isn’t always someone trained in UX and user goals. In other cases, they build without any UX designer onboard. As a result, they spend thousands of dollars building out features and products that nobody needs.
Here are some of the benefits from hiring a UX designer:
1. A skilled UX designer can pinpoint critical issues and flaws in your product’s UX.
Products can always be improved. There is no such thing as perfection. As a startup owner, you need to continually be learning from your users so you can improve your product’s UX.
When you work on your startup for so long, you tend to become “blind” to its experience that you fail to see areas that could be improved. A user experience designer provides a fresh, unbiased set of eyes and can help you uncover those blind spots.
2. A skilled UX designer can discover opportunities to increase conversions.
As a freelance user experience designer, one of my roles involves determining the right positioning of elements and components in order to increase conversions. Startups generally want more revenue, conversions, signups, etc. There may be some elements in your app or pages that are impacting your conversion rates – and you might not even know about them. A UX designer can help determine and improve these specific areas by following best conversion principles.
3. A skilled UX designer make your product more engaging, compelling, and satisfying to use.
A UX designer can help shape the way your users “experience” your product.
Are you aware that there are several emotions your users go through when experiencing your product? Do you know what those emotions are, and the points in your product at which those emotions are evoked? A UX designer takes these into consideration and designs accordingly, based on UX laws and concepts like the peak-end rule.
4. A skilled UX designer can make your product easier to use, learn, and master.
Your product should be easy for users to achieve their objective(s). It should be easy to recall the user interface and how to use it on subsequent visits. It should also be easy or one to become competent with the interface. Nobody likes going through a steep learning curve to learn how to use what should be a simple interface. A user experience designer can help improve these areas of your product.
5. A skilled UX designer can utilize psychological techniques and best industry practices.
A competent UX designer employs empathy and user-centred processes to design your product. They constantly put themselves into the shoes of your user, and have a strong understanding of your audience.
These are just some of the benefits you’ll get from hiring a UX designer.
Looking for a freelance, remote UX designer? I happen to be one. Check out my work here and let’s discuss your project!
I can help turn your startup idea into a fully-designed product using my design sprint process.
& Modern Refresh
Your current UX is poor and needs a complete or partial revamp. I can pinpoint issues and give it a modern design facelift.
UX/UI & Product
I work as a partner of your team (through Slack or Skype) to design and guide the direction of your digital product.