PROJECT DESCRIPTION

A mobile application that makes it easy for parents to set tasks and rewards for their children.

Tools
  • Sketch
    InVision
    Photoshop
    Illustrator
Role
  • User Research
    Ideation
    User Testing
    UX/UI Design
    Product Design
Timeline
  • 3 - 4 months
Interested?

Introduction

Dangle is a mobile application that makes it easy to set tasks and rewards for your children. I was tasked to redesign their existing UI, with the goal of making it more intuitive and cleaner.

Problem Space

The children of today have an overabundance of information, gadgets, and toys at their disposal. As parents, we want the best for our children – especially in a quickly-changing digital landscape. Traits like discipline, responsibility, can and often are taught at home – by our parents.

THE CHALLENGE

How might we simplify the process of creating tasks and rewards for parents, such that it leads to more chores being completed?

Research

I conducted various forms of research. I wanted to gain a solid understanding into this area. Some of the questions that drove this research forward are included below.

  • 1. How big is the market (in the U.S.) with regards to parents and their children?
  • 2. How do parents motivate their kids to do chores?
  • 3. How do parents reward (if any) their kids for completing chores?
  • 4. What current struggles do parents have in getting their kids to do chores?
  • 5. What drives parents in getting their children to do chores? What are some existing solutions (could be apps/tools) that parents use to encourage children to complete chores?

5

Interviews conducted

14

Survey responses

4

Groups involved

Insights

According to the US Census Bureau - in the USA alone, there are approximately 60 million parents raising about 73.7 million kids. About 22 million kids are raised by 13.7 million single parents.

PARENTS IN THE USA

60 million

FAMILIES IN THE USA

83 million

SINGLE PARENTS IN THE USA

13.7 million

KIDS RAISED BY SINGLE PARENTS

22 million

According to my surveys and interviews…

• Parents usually reward their kids through various ways: taking them to a movie, going on a trip (e.g. arcade, theme park, etc.), buying them small gifts or snacks (e.g. candy).

• Some parents noted that the children don’t like doing chores is that they feel like they’re being taken away from something they’d actually like to do.

• Parents want their children to succeed in life (what kind of parent wouldn’t, really?) and will do what it takes to teach them the right habits and mindsets; it’s for their own good afterall. Getting them to complete chores is just one part of the puzzle.

• Some parents have their own system for assigning chores. Having a paper roster on the wall or fridge was a common one. This wasn’t very effective though because there usually wasn’t any points system involved.

Understanding the Users

After conducting my initial research, I wanted to put myself in the shoes of a potential user. I created various user personas to empathize and understand their needs and frustrations.

Mapping the Parent’s Experience

From there, I mapped out a simple user journey. What would motivate a parent to use this app? What would that experience look like – and how would they feel emotionally throughout the experience?

Defining the Core Flow

The flow that a first-time parent would go through to setup a task on Dangle

Wireframing

With my user flow outlined, I began designing out the core flow of the application using low-fidelity, grey box wireframes.

Mobile UI Designs

From there, it was a matter of fleshing out the wireframes into high-fidelity mockups.

Landing Pages

I also designed a couple of landing pages. Dangle would be launched as a startup MVP, and the landing page needed to capture interest and email addresses. The other landing page would be geared towards businesses looking to advertise/sponsor on Dangle.

Reflection

Overall, this was a very rewarding project. I learned a lot about the process of creating a product, conducting research, envisioning user flows, and how it everything comes full circle into the user experience. The application is still currently in development; I’m very much looking forward to when it’s released.

Got a project in mind?

I’m currently available for one-off projects or remote positions.

Contact me

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